The Webikeo webinar gets straight to the point: in 2026, B2B marketing will no longer be won on content volume alone, but on your ability to be surfaced by AI answer engines. In other words, if your content is not readable by Google—and by AI-generated answers—you risk becoming invisible. For SMEs, the issue is even more concrete because it often falls on a single profile: the solo marketer.
The SME Opportunity: Do More With Less Without Sacrificing Quality
The good news: AI can be a real force multiplier. According to market trends, 96% of marketers are already using AI, mainly to improve efficiency. For a B2B SME, the value is straightforward: a solo marketer can use it for research, drafting, data analysis, and especially repurposing. A strong pillar piece can be turned into articles, LinkedIn posts, FAQs, email sequences, or sales pages without starting from scratch every time.
The second lever is visibility. Traditional SEO is evolving into answer engine optimization, or AEO, which means optimizing for AI-generated answers. If your content is structured with clear headings, direct answers, FAQs, and a sharp value proposition, you improve your chances of being cited in the answers shown at the top of search results. And this is not theoretical: a large share of buyers already sees these AI answers, and most of them then click on a cited source. For SMEs, that creates a real opportunity to compete with larger players—provided your content is original and credible.
The real competitive advantage is still here: first-party data, customer research, and concrete case studies. AI can rewrite, accelerate, and adapt. It cannot invent your field experience.
The Risk: AI Can Also Produce Very Expensive Noise
First trap: generic content. If AI is only used to produce text that is merely "average," you will publish faster... and get ignored faster. In a tougher SEO landscape, volume alone is no longer enough. You need proof, perspective, and brand consistency.
Second risk: operational chaos. Forrester expects that by the end of 2026, centralized content teams will produce only part of the content, with the rest coming from other teams. Without a process, the solo marketer ends up playing firefighter, project manager, and quality control all at once. The result: wasted time, editorial inconsistency, and operational burnout.
Third caution: tool sprawl. Stacking AI SaaS tools, SEO plugins, and proprietary assistants can create vendor lock-in, scattered data, and a technical dependency that becomes difficult to unwind. Finally, the increasing complexity of SEO requires new skills: community presence, social proof, video, case studies, and AI answers. Without clear prioritization, teams spread themselves too thin.
The Compliance Check
As soon as you touch personalization, lead scoring, or CRM data usage, you enter GDPR and Swiss FADP territory. You need a clear legal basis, data minimization, proper contracts with processors, and a check on data transfers outside the EU. If you use cloud or AI tools, it is also worth reviewing where the data is hosted and, whenever possible, favoring European or Swiss solutions. For advanced profiling, transparency becomes essential.
Conclusion & Cohesium Support
In 2026, B2B marketing will not be won by those who publish the most, but by those who publish the most useful, the most structured, and the most credible content. For an SME leader, the question is not "Should we use AI?" It is "How do we use it without losing our distinctiveness, visibility, or control?"
Rather than improvising, Cohesium AI can audit your B2B marketing and SEO strategy against AI answer engines, then implement the right automation workflows for your solo marketer, with compliance guidance if customer data is involved. Contact us to discuss a custom integration or a strategic audit.