AI, automation and digital transformation: practical advice for SMEs.
Content Awards 2026: The Winning B2B Content Playbook for SMEs That Want Real ROI The 2026 Content Awards, the Branded Content Awards, and the Elevation Awards all celebrate B2B campaigns that do more...
Nutanix + NetApp: a faster VMware exit, but one that must be planned, not improvisedThe Nutanix and NetApp duo has just announced an integration that speaks directly to CIOs and business leaders at SM...
Carrefour 2030: The Signal Is Clear for Supplier SMEs — Protect Fresh Execution and Margin Pressure Carrefour has now set its 2030 direction: less dispersion, more focus. Three countries are at the ce...
In 2026, Trust Becomes the Competitive Edge for B2B SMEs in an AI-Saturated MarketB2B is entering a strange phase: everyone has access to the same AI tools, the same templates, the same promises, and...
ChatGPT, LinkedIn, and B2B Research: Don’t Confuse Trends with Ground Reality On paper, the idea is compelling: if ChatGPT is citing LinkedIn more often in B2B research, then your presence on the plat...
In 2026, B2B Events Become a Growth Lever, Not Just a Cost Center For years, event marketing was treated as a “nice to have.” In 2026, it moves into the category of must-have tools for CMOs and SME le...
B2B Marketplaces: Scale Sales Without Getting Swallowed by E-Commerce Giants For an industrial or distribution SME, a B2B marketplace is no longer a marketing gimmick. It is a sales channel, a lead ge...
AI + multi-source data: a real-time command opportunity for SMEs — with a serious complexity risk Obvious Technologies, a French software publisher founded in 2019, is reporting a strong growth momen...
AI + omnichannel in 2026: a growth accelerator—or a complexity trap for SMEs On March 10, 2026, Zoho and BDM co-hosted a webinar (Florence Barbier, Marc Event) on what will reshape customer experienc...