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AI, automation and digital transformation: practical advice for SMEs.

AllPME (71)IA (23)RGPD (22)Conformité (20)Automatisation (14)E-commerce B2B (13)IA générative (10)
Customer Experience 2026: How SMEs Avoid AI + Omnichannel Complexity and Build Trust
CRMAICustomer Experience

Customer Experience 2026: How SMEs Avoid AI + Omnichannel Complexity and Build Trust

AI + omnichannel in 2026: a growth accelerator—or a complexity trap for SMEs On March 10, 2026, Zoho and BDM co-hosted a webinar (Florence Barbier, Marc Event) on what will reshape customer experienc...

March 13, 2026Read
How Digitizing B2B E‑commerce Drives Revenue Growth — and Why Expert Support Becomes Strategic
B2B E-commerceSMEsCustomer Experience

How Digitizing B2B E‑commerce Drives Revenue Growth — and Why Expert Support Becomes Strategic

Digitized B2B e‑commerce could create 100,000 jobs — good news for SMEs that invest in service When people talk about e‑commerce, the reflex is often “fewer humans, more automation.” In B2B the reali...

February 25, 2026Read
B2B E-commerce Automation for SMEs: Turn Customer Support into a Scalable Competitive Advantage
B2B E-commerceCustomer RelationsAutomation

B2B E-commerce Automation for SMEs: Turn Customer Support into a Scalable Competitive Advantage

B2B E-commerce: Turn Customer Relationships into a Competitive Advantage (instead of a Cost) In B2B we often dream of a 100% self-service buying experience — catalog, cart, checkout, done. Reality is...

February 23, 2026Read
Agentic AI for B2B Lead Qualification: How Spoticar Scaled 24/7 Lead Intake Without Firing Sales
Customer RelationsAgentic AI

Agentic AI for B2B Lead Qualification: How Spoticar Scaled 24/7 Lead Intake Without Firing Sales

B2B Customer Engagement: Agentic AI Can Qualify Your Leads 24/7 (Without Replacing Your Sales Team) Spoticar (Stellantis group) has rolled out SPOT.i, an agentic AI connected to WhatsApp through Sale...

February 19, 2026Read
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